Experiments in Art and Technology Essay

â€Å"The new interface I will define is one in which the artist makes active use of the inventiveness and skills of an engineer to achieve his purpose. The artist could not complete his intentions without the help of an engineer. The artist incorporates the work of the engineer in the painting or the sculpture or the performance. † what a perfect synergy! Introduction ‘Experiments in Art and technology’ (E. A. T. ) is an aged non profit making and tax exempted organization instituted as far back as 1966 by renounced engineers and artists. The engineers included the persons of Billy Kluver and Fred Waldhauer, while the artists, the persons of Robert Rauschenberg and Robert Whitman. Experiments in Art and Technology was pioneered from the experience of a popular work titled – ‘9 Evenings: Theatre and Engineering’. The notable event was of the 69th ‘Regiment Armory in new York City, United State of America† (October 1966). About 40 engineers and 10 popular artists symbiotically worked together to put up an engineered and equally artistic performances. With the works of E. A. T. , artists and engineers’ relationships have received huge boost, thereby stimulating the willingness and participation of industries in artistic events. Companies’ cooperation through sponsorship is one of the achievements of E. A. T. There was fast expression of interest in the group over the space of time. Three years after the inauguration of Experiments in Art and Technology, the organization recorded over 4,200 memberships of diversified artists and engineers all around the United States of America, South America, Japan, Canada and every other interested industry all over the world. Through the process towards achieving the aim of E. A. T. , there was a local program within the group named the Technical Services Program. This program enhanced the effective collaboration of artists working hand-in-hand with engineers on a specific assignment/project. This was made possible by a deliberate effort at pinning suitable artists with appropriate engineers for synergic results. The program also assisted the collaborators in reaching out to industries and corporate-business communities in meeting the needs to accomplish outstanding project. Furthermore, E. A. T. commissioned inter-field projects and events which were anchored by artists involving the use of new technological woks. Some of the projects included the earlier mentioned ‘9 Evenings: Theatre and Engineering† in 1966’, ‘Some More Beginning in 1968’ – the later happened to mark the start of ‘exhibition of art and technology. The exhibition was held at a museum in Brooklyn. Included in the list of the project was the â€Å"artist-engineer collaborations to design and program the Pepsi Pavilion at Expo 70 in Osaka, Japan. † Picture showing First meeting of E. A. T. in November 1966 The Story of Experiments in Art and Technology When Andy Warhol was trying to create floating light bulbs, he asked Billy Kluver for his kind assistance. Kluver, who was an engineer working at Bell Laboratories in New Jersey, rejected the plea but instead promised to offer him a wrapper usually use to wrap sandwiches, the material is silvery. Warhol fashioned the material into a rectangular object called Mylar today. Injecting Helium into this Mylar created a floating funhouse mirrors in 1966. This example of collaboration between artists and scientists was a motivation to forming Experiments in Art and Technology (E. A. T. ). The artist-engineer collaboration in E. A. T. was formalized at the event of â€Å"9 Evenings; Theatre and Engineering†, (Oct. 1966, in New York). The program exposed audience to â€Å"state-of-the-art performances and music† from about 50 artists and engineers. Technology electrified things in an appreciable ways, e. g. â€Å"Dancers tripped light switches by moving their legs past photo-cells, and a tennis game was amplified through microphones in the rackets. The compliment received was overwhelming reflecting the need for engineers in artistic works. E. A. T. was then established in November, and by the early ’70s it had already absorbed networks of over 6,000 members. â€Å"Throughout the lifespan of E. A. T. , affiliated groups produced over 500 artworks; most common was the body-oriented performance or supercharged minimalist sculpture. One of the most memorable projects commissioned was the Pepsi Pavilion of Expo 1970 Osaka. There, over 60 artists and engineers contributed to the interactive exhibits inside the futuristic dome† The Pepsi Pavilion at Expo ’70 Osaka with Fujiko Nakaya’s mist shroud Aims and objectives of E. A. T. The non profit making organization was vibrant primarily within the two decades of its institution in 1966 by Billy Kluver, Fred waldhauer, Robert Rauschenberg and Robert Whitman. It was carved out of the need to ‘mobilize the ingredients of arts, industry and science around collective projects, calling the participation from different disciplines. E. A. T. also aimed at encouraging the technical harmony towards the realization of new means of expressing arts using modern technological equipment such as computer-made images, sounds, video, (audiovisual), manufacturing materials and robotics. To start with, ‘Experiments in Art and Technology’ brought artists and engineers together to enlighten the participants in order to accustom them with â€Å"tele-writing and satellite transmission using telecommunication technology†. In addition, E. A. T. aimed at giving the developing countries around an ease of Communication Bridge through certain project assignments. In pursuance of these goals, E. A. T. began opening annexes in the US, Canada and Japan. Other Projects Projects realized at the advent of interdisciplinary included: The Anand Project of 1969, this project aided educational television whereby public spaces were linked together to facilitate interactions irrespective of the distance apart. Through this, different countries all around the world can exchange disturbing questions even about a common uncertainty. For example, â€Å"Anand Dairy Cooperative in Baroda (India); Telex: Q&A (1971), which linked public spaces in New York (U. S. ), Ahmadabad (India), Tokyo (Japan) and Stockholm (Sweden) by telex† Still among the projects is the ‘Children and Communication in 1972’this particular project piloted the enabling of children within the suburb of New York City, to exchange conversation with telex, telephone and fax machine. Also, in El Salvador is a project to fashion out methods for storing culture and tradition in the region (1973). Collection of E. A. T. ’s Published Documents Detailing the activities of Experiments in Art and Technology in 1980; over 400 documents were stored in archive ranging from information bulletins, exhibition catalogues, periodicals, photocopies of press clippings, proposals, lectures, announcements newsletters reprints of major articles, among others. The archive was deposited at major libraries in New York, Moscow of Russia, Washington in U. S., Paris in France et cetera. The archive was aimed at monument the reflection of E. A. T. ’s wide geographical tentacle with technical and artistic diversity. Technical Service Program (1966-1973) Technical service program (TSP), founded as a subgroup in mid 60s, permits specialist in art and engineering to collaborate with the aim of meeting the artist’s technological needs without interruption in the team projected design and developmental stages. Highly technical projects were accomplished with this partnership. This collaboration was publicized when E. A. T. group came up with EAT News that announced projects at different stages of completion. Still, was the periodic public forum held on upcoming technologies such as ‘lasers and holography. ’ The TSP came to an end in 1973 Technical Information (1966) This program provided consulting services for artists. The service provisions included ‘technical libraries’ for artists in New York and telephone assistance line operated by engineers from E. A. T. offices. The library collection features documented activities of EAT from ‘60s to ‘80s. More on â€Å"9 Evenings: Theatre and Engineering† (1966-2005) These were series of events that catapulted performances of artists and engineers working in unison as an E. A. T. group. The performances broke down inter-relationship barrier. It went does: Billy kluver and Robert Rauschenberg requested the working relation of 30-man engineer at Bell Laboratories, seeking their involvement in an inter-disciplinary project where avant-garde theatre, dance and new technologies were blended together. The artists involved were John Cage, Lucinda Childs, Oyvind Fahlstrom, Alex Hay, Deborah Hay, Steve Paxton, Yvonne Rainer, Robert Rauschenberg, David Tudor and Robert Whitman. These artists were paired with engineers to produce technical components on the podium used by the participants. It was indeed a break through adventure in the field of Art and technology. Billy Kluver, farther of ‘Experiments in Art and technology’ Reference http://www. fondation-langlois. org/html/e/page. php? NumPage=306 The Man Who Made a Match of Technology and Art

A Double Edged Sword Cuts Both Ways Essay

The phrase â€Å"a doubled edged sword cuts both ways† means that something has both beneficial and adverse outcomes. The comparison is made to a double-edged sword because it allowed the wielder of the sword to slash on the backswing without having to pivot the weapon in their hand, but it also allowed the wielder to cut themselves on the backswing. The actual origin of the phrase is unknown, but the earliest mentions of it can be found in the Bible. This phrase can be applied to literature, art, music, and society throughout history. The phrase rang true in its Biblical inception and remains relevant in the media of today. Many facets of our society wield double-edged swords from our political issues to our everyday entertainment. I selected this phrase because the broadness of the quote allows it to apply to many subjects across the whole of time. â€Å"A double edged sword cuts both ways† demonstrates that every decision can have consequences and benefits, and itâ⠂¬â„¢s important to think before you act on impulse. In the dramatic short story â€Å"The Tell-Tale Heart†, Edgar Allen Poe demonstrates that humans are not capable of enduring extreme guilt. The story’s narrator lives with an old man and is constantly haunted by the old man’s eye. The narrator is mentally ill, and he decides that he can no longer endure seeing the eye anymore and resolves to kill the old man. After the murder, the narrator hallucinates that he can hear the old man’s heartbeat underneath the floorboards, and he turns himself in to the police to silence the sounds of his guilt. The biggest motif in this work is the concept of time. The amount of time spent with certain actions is never specified, only that it takes a long time to do so. Time is used to describe the heartbeat of the old man right before his murder and the hallucination of it afterwards. Time is what tortured the old man while he was awaiting his death, and time spent dealing with the old man’s eye is what made the narrator insane. My quote is â€Å"a double edged sword cuts both ways†, and, in the context of this story, the truth cuts both ways. â€Å"Yet the sound increased †¦yet the officers heard it not. I talked more quickly —more vehemently; but the noise steadily increased. I arose and argued about trifles, in a high key and with violent gesticulations; but the noise steadily increased.† The narrator is hallucinating that he can hear the old man’s heartbeat. He believes that the officers can hear the heartbeat as well, so he tries to speak louder to cover up the sound. â€Å"Anything was more tolerable than this derision! I could bear those hypocritical smiles no longer! I felt that I must scream or die†¦Ã¢â‚¬â„¢I admit the deed! —tear up the planks! Here, here! —It is the beating of his hideous heart!’† The narrator can no longer bear the sound of his hallucinations and admits to his murder to stop the heartbeat. This coincides with my qu ote because admitting the murder would obviously put him in jail, but it would free him of the hallucinations that he knows are going to push him further into insanity. Admitting his murder is the narrator’s double-edged sword. In the poem â€Å"England in 1819†, Percy Shelley demonstrates that the government can be corrupt just as easily as it can be good. The poem tells of the rule of the dying king and his sons that take over the throne. The people are starving and dying, and the laws and army, which were implemented to protect the people, have turned against them and are now their oppressing force. A major metaphor in this work is the comparison of the government to unseeing, unknowing leeches that live for their own benefit while sucking life from others. This poem is related to my quote because it frames the law as a double-edged sword. â€Å"An army, which liberticide and prey/ Makes as a two-edged sword to all who wield.† This conveys that the army, a force meant to protect the people, has turned against them. â€Å"Golden and sanguine laws which tempt and slay† expresses that the supposedly perfect laws are the r eason for the oppression in England. This corresponds with my quote because the sovereignty of the government can create security or oppression depending on how the power of the government is used. In the science fiction movie The Eternal Sunshine of the Spotless Mind, Michel Gondry conveys that memories are the best and worst things people can have. The main characters of the movie, Joel and Clementine, meet at the beginning of the movie and quickly start dating. Their relationship takes a turn for the worst, and Clementine goes to a clinic to have all memory of Joel literally erased from her mind. Joel learns about her procedure and decides to do the same for himself. During the procedure, however, Joel becomes consciously aware of all the memories he’s losing and attempts to reverse the process. The most prevalent theme throughout the film is the parallels of Joel and Clementine and Hermes and Aphrodite. Not just the personalities of the deities that are portrayed in the film through the characters, but there are multiple events in mythology between the couple that were cleverly re-enacted in the movie. This film connects to my quote because Joel’s memories are his double-edged sword. Keeping his memories of Clementine would be painful, especially since she had her memories of him erased, and getting them erased would make him forget that pain but at the cost of all of the wonderful times he had with Clementine. Regarding Joel’s consideration to forget the painful memories, he is told, â€Å"Blessed are the forgetful, for they get the better even of their blunders.† On the other side of his sword, Joel has his memory wiped and, after failing to reverse the process, says to Clementine, â€Å"Come back and make up a good-bye at least. Let’s pretend we had one.† Through every step of the movie, before the procedure, during the procedure, after the procedure, and before he even knows the procedure exists, memories serve as a double-edged sword for Joel. In the vivid painting Death of Caesar, Vincenzo Camuccini portrays that misuse of power will have consequences that displace that power. This painting illustrates the stabbing of Julius Caesar by his subjects and fellow court members. The focal point of the painting is Caesar (rather dramatically and arrogantly, even as he’s being stabbed) falling to the ground with several men around him wielding knives. The most apparent symbolism in the painting is depicted with the coloration of Caesar and his attackers. Caesar is depicted in red and his attackers in white. Red is meant to symbolize evil or oppression and white cleanliness or purity. Another man standing near Caesar is also depicted in red; this is believed to be Brutus because he and Caesar were friends, yet he was still the one that initiated the rebellion. Julius Caesar did many fantastic things politically and militarily for Rome, but, after assuming full control over the government, he became a dictator. His power-hungry oppression caused his fellow statesmen to plot against and murder him. The scene illustrated in the painting displays the anger ignited in the conspirators because of Caesar’s misuse of power. The painting is pertinent to my quote because power is displayed as a double-edged sword. â€Å"A double edged sword cuts both ways† is a reminder that everything you do, even if it seems like a good decision at the time, can have consequences. It encompasses the human tendency to be indecisive, to fear the unknown, or to act on impulse to avoid that fear. This quote is woven throughout history, and it’s meaning is still pertinent today. This phrase reiterates the importance of taking the time to weigh out every option and truly understand the repercussions of your actions.

Article 2 Example | Topics and Well Written Essays - 250 words

2 - Article Example Customers of the counterfeits often use them as trial versions of the real brands and nearly half of them actually endorse the real brand after the trial version is successful. Meanwhile, people wearing the product of the counterfeits ignite a spark in the public to endorse the real brand, which makes it free advertising for the real brand. Numerous studies to date have found positive effects of copying on the real brands. Most studies have found the advertising effect stronger than the substitution effect irrespective of whether it is a formal brand or an individual creator benefiting from the counterfeit. The rule applies in all industries ranging from garments to the hotel and hospitality industry. Paradoxically, a copy is a more sincere advertisement of the real brand as compared to the conventional advertisement because conventional ads derive their appeal to the audiences from the charisma and halo effect of the celebrity in the ad whereas a copy focuses only the

International Relations. Approaches To Poverty, Environmental Issues Essay

International Relations. Approaches To Poverty, Environmental Issues - Essay Example These set the framework within which the State, International Organisations and Non-State Actors work together. The State The state is the most important and the most central element of International Relations. This is basically because International Relations attempts to examine and evaluation the relationship between countries in the 'family of nations'. As such, the nation or the state becomes the fundamental actor that constitutes the basis of the various activities of International Relations. International Relations aims at creating a framework through which nations relate to each other. The world 'international' could be construed as a set of bilateral and multilateral systems that are used to analyse and evaluate the contact and transactions between nations and states. As such, the state forms the basic unit through which the framework for International Relations can be created and prepared for various levels of analyses and evaluation. As such, the Sovereign State becomes the basic element of International Relations. A state has permanent populations, occupies a defined territory, has a central government and is independent of other states with similar governments. As such, the government of each state has the duty of maintaining its own structures, systems and institutions. By International Law and International Convention, each nation's government is autonomous. As such, International Relations gives these governments an avenue to interact with each other. This again confirms that without states with defined boundaries, International Relations would be impossible in both the theoretical and practical sense. Although the State is the main Actor in International Relations, it is by no means the only Actor. There are other Actors that are woven into the theory of International Relations through various situations and circumstances. Basically, these Actors come to play because of the role of International Law and International Convention. They include Int ernational Organisations and Non-State Actors. International Organisations International Organisations are those organisations that have the force and authority to operate because of agreements between various nations. In other words, they come to being through international conventions and treaties. They are meant to supervise certain defined interest and requirements that allow International Relations to be carried out. Such entities vary in their authority and scope. Whereas some are very powerful and are more or less like states, others are less powerful and are set up to attain defined ends. Thus, an international organisation like the European Union, which has a supranational authority and is a system through which states have ceded a level of their authority becomes a crucial actor that has a similar merit as a state in International Relations. On the other hand, there are some other players like the World Trade Organisation, regional groupings like the South African Developm ent Community amongst others. By far, the United Nations seem to be the most powerful of International Organisations. This is because it has the mandate of almost all nations around the world and it co-ordinates the activities of major international organisations and defines the territorial integrity of nations around the world and International Law. Non-State Actors Aside States and International Organisations, there are other actors that are often called Non-State Actors in International Relations. These are entities that have or promote ties between two or more nations around th

Global Sea Level to Rise as Much as 70 Feet for Future Generations Term Paper

Global Sea Level to Rise as Much as 70 Feet for Future Generations - Term Paper Example Ice sheets were missing in Greenland and in the western regions of Antarctica. The huge ice sheet covering the eastern part of Antarctica was also responsible for the increasing level of the sea. Several controversies and studies have been ongoing on an understanding of how the ice sheets melt and increase the level of the sea (Parry). The present study focuses on the issue and discussion of the rising level of the sea as much as 70 feet for the future generations, which is a matter of serious concern for the world as a whole. Global Sea Level to Rise as Much as 70 Feet for Future Generations: Research studies have reflected on the issue of increasing level of the sea in the future that may be around 40-7 feet higher than in the present times. Even if the world becomes successful in limiting the global warming on earth, yet such a possibility remains significant, as research studies have revealed. A research team had been led by Kenneth G. Miller, a professor of earth and planetary s ciences in the School of Arts and Sciences at Rutgers University, for the study of the levels of sea and the possible consequences of such a situation. The team made studies on rocks and parts of soil in the regions of Virginia, Eniwetok Atoll located in the Pacific and New Zealand, and concluded their studies (â€Å"Global Sea Level Likely to Rise as Much as 70 Feet for Future Generations†). ... This situation has the capability of affecting the lives of almost 70 percent of the world population. It has also been estimated that such melting of the ice sheets would require hundreds to thousands of years of time. The existing course for the 21st century global increase of sea level is 2 to 3 feet owing to oceans warming up, partial melting of mountain glaciers, and partial melting of Greenland and Antarctica (â€Å"Global Sea Level Likely to Rise as Much as 70 Feet for Future Generations†). Miller in his studies also focused on the fact that the great ice sheets in the earth are highly sensitive to changes in temperatures. Hence even a mild change in temperature has the ability to increase the levels of the sea to greater extents. According to him, with the present levels of carbon dioxide, the natural condition of the earth reflects sea levels that are up to 20 meters higher than normal state (â€Å"Global Sea Level Likely to Rise as Much as 70 Feet for Future Generat ions†). Antarctic and Greenland are the only ice sheets that are present in the current times. The ice sheet of the Antarctica has been found to be the largest ice sheet on earth representing a single piece of ice mass. The ice sheet of Greenland occupies about 82% of the plane of Greenland. Melting of this ice sheet might cause increase in sea levels by as much as 7.2 metres. The rate of melting of the Greenland ice sheet has been found to be about 239 cubic kilometres in a year on average (â€Å"Ice Sheet†). Sea Level and the Climate on Earth: The global rise in the level of the sea has been found to have a significant linkage with the climate on the earth. In the last 100 years, the climate of the earth has been increased by 1

A time that you communicated well Essay Example | Topics and Well Written Essays - 250 words

A time that you communicated well - Essay Example Krizan, Merrier, and Logan, (19) in their book state that to have success in communication it is important to embrace facial expression during the communication process. We made gestures and statements, which were signs of agreement whenever it was appropriate. I went ahead to repeat what the representative was telling me once he was done speaking to me. It was a sign that I was listening and had an interest in his contribution to the conversation. Thus, for communication to be effective, it was my responsibility to take actions for my message. Taking responsibility involved sharing my own feelings in an open way and not speaking for another person. It involved using a lot of â€Å"I† in order to refer to myself and not others. This showed we both had integrity and we trusted each other in communicating in an honest and equitable way. Effective communication works well when there is collaboration; therefore, it was important to find common grounds where we had a win-win situation. The common grounds we had were some of the best courses the university was offering such as engineering and health sciences. Complexity witnessed during communication amplifies the importance of having feedback for clarifying misunderstandings. I had to ask for clarification whenever I felt I had not understood the representative on specific

Health Care in United States Term Paper Example | Topics and Well Written Essays - 1500 words

Health Care in United States - Term Paper Example United States of America and Italy are two very different countries; the major differences are in culture of the people living in these countries. There are major differences in how doctors in these countries deal with pain management. The process of child birth is the most beautiful process and thoroughly enjoyed and cherished for the parents. Every precious thing comes at a hefty price, the hefty price is the pain suffered by the mother in this whole process. The mother undergoes the experience of tremendous pain in this whole process of giving birth. This paper is going to examine the methods adopted by the doctors to handle the pain which is suffered during the whole process. These methods will be examined as they are carried out in two countries namely, methods in Italy and methods in United States of America. "Peridural anesthesia is an effective technique for providing analgesia during labor and delivery. The fact that it is not at all widely used in Italy can be ascribed to the lack of technical knowledge among health-care providers and the lack of information available to pregnant women." (Epidural Analgesia, 29 November 2008). Peridural anesthesia's main function is to reduce the pain which occurs during childbirth, in order to perform surgeries the doctors inject Peridural anesthesia in the spinal column with the help of a needle or a tube in a patient. The same reduces the pain significantly and it is used in many countries. "Epidural anesthesia is an attractive alternative to general anesthesia for a person who has medical complications that might make it difficult to tolerate or recover from general anesthesia." (Epidural Anesthesia) Italy is an exceptional country and does not follow the technique of regional anesthesia during childbirth and the method is almost obscure in the southern parts of the country. Most of the surgeons in Italy consider general option over regional anesthesia, they firmly believe in the notion that general anesthesia is relatively much safer than regional anesthesia. It is believed by many surgeons in Italy who handle the case of childbirth that the use epidural anesthesia gives rise to neurological complications. This perception of the surgeons in Italy is challenged by many, "According to Koll (1) out of 1541 reports of injury following anesthesia, more than half of the 227 cases of neurological damage were related to general anesthesia. In another survey conducted by INSERM (France), 19 accidents (6 of which were fatal) were reported, accounting for 0.43% of 4430 administrations of spinal anesthesia. In this last survey approximately 70% of the patients were elderly and therefore, pr esented a higher risk of complications. A survey in our hospital reveals 2 non-fatal accidents related to 6690 administrations of spinal anesthesia. Therefore, the rate of complications for spinal anesthesia in our hospital is 0.02%. These data show that the number of serious complications related to spinal techniques is not higher than that of general anesthesia." (Epidural Analgesia). There are various risks involved in the use of Peridural anesthesia, when anesthesia is used on a patient who has never been examined before, the anesthetic risk in that particular case rises to alarming high levels on the contrary it is found that the

Reflective report Assignment Example | Topics and Well Written Essays - 1000 words

Reflective report - Assignment Example Since the trends are ever-changing, and new ideas are always coming up, it is imperative that a businessperson strives to keep up with them to maintain significance in the economy (Peltonen, 2012, p. 70). This paper showcases my reflection on personal and professional development that I got after reading texts by Hofstede. & Minkov, Belbin and Jared Diamond and others revolving around culture, organization and teamwork. It also scrutinizes the useful aspects I acquired around internal business, economics and research methods based on the same books. In his book, Hofstede presents the cultural dimensions theory that provides a framework for cross-cultural communication. The reading offers a valuable insight into effects of a society’s culture on the values of its members and the way these values relate to behaviour (Hofstede, 1980, p. 90). I learn that the society behaves differently according to its culture. In a society that exhibits a high degree of power distance accepts hierarchies without the need for justification. Society with low power distance, seek equal distribution of authority (Tuckman, 1965, p. 390). In addition, individualistic societies put too much stress on personal achievements and rights while collective organizations promote the culture of cohesion and unity (Rhodes, 2014, p. 116). People living in societies with cultures having high uncertainty avoidance tend to be anxious and emotional and try minimizing this uncertainty as opposed to those with low uncertainty avoidance that are more tolerant to c hange (Hofstede, Hofstede and Minkov, 2010, p. 33). It is important as a businessman to consider the cultural set-up of a society before establishing a business in it. Such an action will determine how well the people will accept my business in that the corporation, what quality of employees I will get and consequently how well the company will perform. A society that is indulgent and impulsive will likely result in more sales for my

The state of the real estate market in UK Essay

The state of the real estate market in UK - Essay Example This essay discusses that in the UK, the cost of paying rent went high. With this, demand for rental houses also escalated. A great percentage of investors joined in the real estate business with the expectation that they will amass a lot of profits from the business. The amount of rent went high at an alarming rate with the number of investors increasing. Baum & Hartzell indicate that the amount of supply for real estate as at 2010 was very low. On the other hand, CML indicates that in the year 2010, the real estate business was booming and was very profitable at that time of the season. According to business analysts, this kind of scenario is referred to as a profitable mix, an inclusion of both demand and niche in the supply. In relation to the failure of the real estate business, this concept has a great correlation with the increase in the need to create a supply chain for the increase in demand by the tenants. With the rent yielding a lot of profits, the market experienced an i nflux of entrepreneurs in the business of real estate markets. With time, the real estate became flooded with a lot of people claiming a piece of the market. At one point in the businesses, a good number of entrepreneurs were wiped out of business. This led to a decrease in the number of investors in the business due to the tough competition. At the end of 2010, the business faced a lot of challenges and was not considered profitable at all. This is a major indicator of the reasons the real business declined. 2.2. High building rates Despite the increase in population in UK and the number of willing investors in the real estate business, the building rates still remain high. The international standards, according to FSA (2009), did not meet the booming prices in the period of 2010, since the building regulations were extremely high. On the other hand, the population in UK was rising at a high rate; thus, alteration in the household sizes. Just like indicated earlier, it is the need to fulfill the demands of the market that led to an increase in the supply of the real estates. However, in the period of 2010, less people invested in the business during the economic recess. The returns from the business were extremely high to an extent, that the government recorded a deficit in the number of houses; thus, researchers and made a recommendation through the Town Planning Council that over 200,000 houses must be built so as to cover the increase in population. Donald & Mc Millen (2010) indicate that by the end of 2010, the real estate had recorded a deficit of around one million houses, a clear indication of the fact that investors had backed out for a more profitable business. On another angle, the amount of credit offered to the real estate businesses decreased to a great extent, rendering many businessmen with no other option but to get out of the market. With this in mind, Great Britain: H.M. Treasury (2010)